BANGALORE: Colgate-Palmolive (India) Limited, concluded its annual national awareness programme the ‘Oral Health Month’ (OHM) in the city. Spread over two months, from December last till January this year, OHM is focused on spreading awareness on fighting cavities and to instil the importance of good oral hygiene through dental check-ups, across the country.
The two-month-long programme offered in-clinic free dental check-ups in more than 1000 plus cities and towns, free cavity check-ups in mobile vans in over 23 cities. As part of extensive school contact programme, ‘Little Dentist’ was conducted. Over 10 lakh school children pledged to adopt, practice and spread the message of good oral hygiene.
Dr Ashok Dhoble, honourable secretary general of Indian Dental Association, said, “Oral Health Month reached out to millions of people across India. Over 22,000 dentists from Indian Dental Association pledged their support and provided free cavity check-ups. Awareness generation is vital as people seldom realise that oral health is critical for overall health. Initiatives like Oral Health Month is dedicated in promoting awareness about oral hygiene in India, help people take better care of their oral health. People, of late have started appreciating the IDA- Colgate joint initiative in championing the cause of oral health awareness in India.”
Giving her opinion about the initiative, Rekha Rao, vice president-marketing of Colgate India said, “Oral Health Month is now an annual event that consumers across geographies in India look forward to, each year from Colgate and IDA. Oral Health month reached out to approximately 3.6 million people across India this year. As we conclude the eighth year of this gigantic movement, it gives us tremendous satisfaction of, once again, having given consumers an opportunity to avail of free dental check-ups, and making them aware of the importance of maintaining good oral hygiene.”