All things fashionable seldom goes out of fashion, a few would say. The 'cycle of fashion' takes inspiration from words like these as they bring the past to the future. So what was 'in' yesterday will be 'in' the day after. Tanishq’s new collection, Glam Gold is is abode the same cycle as their collection stands as an ode to the the traditions of yesteryear’s with a flavour of today. While trying to bring to the world 'latest' designs, this collection actually encapsulates and enhances some of the most traditional forms of art work from the most remote corners of the country.
Reinforcing the statement, Anjali Lal, design manager at Tanishq (North) says,”By tradition we mean the craftsmanship. The range is inspired by combination of traditional Nakkashi technique of Tamil Nadu and the elaborate and meticulous Rajasthani kundan artistry infused with contemporary designs.” she explains Throwing more light into it, she adds that the enamelling work that is characteristic to Rajasthani jewellery is a dying art form.
The intricate hand engraving that is usually seen on the back of most Kundan jewellery is slowly being replaced by more modern techniques. “Very rarely will you find such work as the focus of any jewellery piece. All we have done is brought it from the back of the jewellery to the front, to the limelight it deserves,” Lal adds. But the collection is not just to profit from, but more to preserve a rich heritage.
“Such forms of art must be preserved as it must be perceived as all is not lost,”, she asserts and adds that one of the main reasons to use these fading and ancient art forms was to give the artisan the confidence and the much needed moral boost that their work is still well worth their efforts. The collection comprises of wide range of products including earrings, ear studs, bangles, pendant-earring sets and necklace sets. The seamless fusion of the two eras is exhibited cleverly in the geometric designs of the jewellery and the intricate and delicate craftsmanship of the techniques.
While the collection could be easily mistaken for as trousseau wear, Lal clarifies that they can be worn with formal wear as well. “The collection is not only about heavy sets. Though we do have sets, we also have light and casual jewellery.
In fact you could probably wear just a single piece to make a statement,” she also explains, “This jewellery can fit into any kind of space. It mainly depends on the wearer.” The collection is an adaptation of the old.
“We have used Nakkashi, which is usually used for temple jewellery and utilised it in a more contemporary manner,” says Lal and shares that the concept is something that is tried and tested with many designers knocking on the doors of temple jewellery designs and packaging them with improvisations.