Cultural heritage of Kerala on display

BANGALORE: ‘The wonderous melodies of Kerala’ a campaign to promote Kerala’s natural beauty and tourism took place at Vivanta by Taj on M G Road recently. The occasion also witnessed the

Published: 27th March 2012 05:10 AM  |   Last Updated: 16th May 2012 09:46 PM   |  A+A-

27ker01

Artistes performing Kalaripayattu

BANGALORE: ‘The wonderous melodies of Kerala’ a campaign to promote Kerala’s natural beauty and tourism took place at Vivanta by Taj on M G Road recently.

The occasion also witnessed the launch of a video commercial named ‘Your moment is waiting’.

Attended by sizeable number of people, the campaign treated the guests with breathtaking visuals of Kerala’s most desirable tourist sceneries.

Anil V S, member of Kerala Tourism-God’s own Country, ensured the smooth flow of the proceedings and also gave the green light for the start of the traditional dances.

K a t h a k a l i a n d Mohiniyattam, the classical dance forms of India, were presented by the artistes.

Kalaripayattu artistes mesmerised the audience with their energetic moves with swords.

Besides promoting Kerala tourism, the focus of the programme was also on the increasing number of domestic arrivals in Kerala.

Anil added that the unique feature — the tradition and the beautiful beaches — make Kerala more desirable.

In the effort to have a broader platform, Kerala Tourism has effectively taken advantage of the impact of social networking sites like Facebook and Twitter.

These initiatives have increased the number of foreign tourist form 6.5 lakh to 7.5 lakh.

The domestic number also went up from 85.95 to 93 lakh.

The Kerala tourism also bagged a number of awards at PATA Grand Awards 2011

Stay up to date on all the latest Bengaluru news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp