BANGALORE: ‘The wonderous melodies of Kerala’ a campaign to promote Kerala’s natural beauty and tourism took place at Vivanta by Taj on M G Road recently.
The occasion also witnessed the launch of a video commercial named ‘Your moment is waiting’.
Attended by sizeable number of people, the campaign treated the guests with breathtaking visuals of Kerala’s most desirable tourist sceneries.
Anil V S, member of Kerala Tourism-God’s own Country, ensured the smooth flow of the proceedings and also gave the green light for the start of the traditional dances.
K a t h a k a l i a n d Mohiniyattam, the classical dance forms of India, were presented by the artistes.
Kalaripayattu artistes mesmerised the audience with their energetic moves with swords.
Besides promoting Kerala tourism, the focus of the programme was also on the increasing number of domestic arrivals in Kerala.
Anil added that the unique feature — the tradition and the beautiful beaches — make Kerala more desirable.
In the effort to have a broader platform, Kerala Tourism has effectively taken advantage of the impact of social networking sites like Facebook and Twitter.
These initiatives have increased the number of foreign tourist form 6.5 lakh to 7.5 lakh.
The domestic number also went up from 85.95 to 93 lakh.
The Kerala tourism also bagged a number of awards at PATA Grand Awards 2011