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IIMB Profs Honoured in Case Writing Contest

Case studies authored by two professors from the Indian Institute of Management, Bangalore (IIMB) have received honours at the NextBillion case writing competition, whose winners were announced on Tuesday.

Published: 03rd April 2014 08:39 AM  |   Last Updated: 03rd April 2014 08:39 AM   |  A+A-

Case studies authored by two professors from the Indian Institute of Management, Bangalore (IIMB) have received honours at the NextBillion case writing competition, whose winners were announced on Tuesday.

G Shainesh, professor of marketing and chairperson of the Executive Postgraduate Program (EPGP) and case writer Suhruta Kulkarni were placed second in the global competition with their case study titled ‘Narayana Nethralaya: Expanding Affordable Eye Care’. They were awarded a cash prize of $2,500.

A case study on ‘The Jaipur Foot: Challenges in Leading a Free Service Organization’, authored by U Dinesh Kumar, professor of quantitative methods and information systems, and case writer Menaka Rao, was one of the two case studies to get an honourable mention in the competition.

This is the fourth NextBillion case writing competition, which recognizes and publishes the best written case studies about business strategies aimed at alleviating poverty, especially at the base of the pyramid (BoP).

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