QUEEN’S ROAD: Bengaluru is the third largest market for online women shoppers after Delhi and Mumbai, a recent survey by Cooliyo, a consumer-curated fashion and lifestyle platform has found. However, in terms of shopping online using mobile devices, the number of transactions was 25 per cent higher than other metro cities, the report reveals.
According to Cooliyo, the country has around 100 million women smartphone users, out of which 40 per cent shop online. Seventy per cent of online transactions happen through smartphone devices, with only 30 per cent using computers or tablets. The survey also shows that 53 per cent of women in metro cities prefer to shop online and the same figure was 47 per cent in tier two and three markets.
The survey, which was conducted among 3 lakh women, has shown that on an average, women in Bengaluru prefer shopping online between 7 pm and 9 pm as compared to 9 pm and 11 pm in other metros. Sixty-five per cent of respondents said that they would prefer interacting with the expert/stylist available on the portal while buying a product. The average ticket size in the city was higher than the national average at Rs 1,500 as compared to Rs 1,200 across the country.
Only 35 per cent of women shoppers in the city said that they would prefer cash on delivery as a method of payment as against a national average of 55 per cent. And 65 per cent said that they shop online for Indian wear and 35 per cent said that they buy western wear online.
Seventy per cent of the women respondents said that they shop online on weekdays and 30 per cent said weekends are more preferred.
In lifestyle products, clothes led the preferred product category with a 35 per cent share, followed by fashion jewellery at 26 per cent. Shoes and home decor products attract only 8 and 12 per cent of the total transactions surveyed.
For brands active on social media, the survey reveals that 65 per cent of women make sure that they check out the Facebook page of the brand before they place an order.