BENGALURU: Come Dasara, Kempegowda International Airport will sport a new look. The Banglore International Airport Ltd (BIAL) is planning to host a mega music, food, shopping festival for passengers in October, capitalising on the festival month.
A source from BIAL said, “Plans are on paper and we will have food, music and dance. It will be a celebration. The details are yet to be charted out. We will soon make a public announcement when we have the minutes of the plan ready. Airport is a place where one has the time to relax while waiting for flights. Passengers will certainly have a great time and it will be a treat for international passengers as well.”
The festival is apt considering that airports provide the ideal customer profile, with high spending potential, and time for interaction.
BIAL saw a 25 per cent growth in traffic in 2015 with 18.1 million passengers. It recorded a growth in sales in 27 of its retail brand outlets.
At present, the airport provides a global shopping experience with luxury brands such as Burberry, Bvlgari, Dior, and Indian brands Hidesign, FabIndia and Haute Curry.
The airport also has Plaza Premium’s Day Hotel and pay-in lounges by Plaza Premium Lounges.
KIA is India’s third busiest airport with the highest passenger traffic in south India. On an average, approximately 52,000 passengers transit through KIA every day.