BENGALURU: A pet care app company TailsLife has launched a campaign called We for Strays, urging volunteers across the city to avail its food for no cost and feed them to strays in their neighbourhood.
They started the campaign last week of May at CARE (Charlie’s Animal Rescue Centre) where they claim to have fed about 100 dogs. They also received orders from about 50 volunteers across the city and fed more than 100 strays.
Balaji Ramesh, founder-CEO of TailsLife, says, “We recently launched a platform Furresh where we provide fresh food. It is like FreshMenu. It is nothing like packaged foods. We provide 500g of chicken or mutton and brown rice per pack.” Each pack costs `150. These can be subscribed on a monthly basis as well. These can be ordered on the website or app. The volunteer can also order a trial pack and choose for subscription if the dog likes the food.
They should just specify the number of packs they need and the TailsLife team will deliver it to the venue. He adds, “If it is remote location which is difficult to reach, we ask them to meet at some common point and deliver the packs. Otherwise, we ensure that the packs are delivered to the given address.”
In order to sustain the initiative and take it to other cities, TailsLife has planned to carry out the initiative on a quarterly basis for now. The motto is to do something for the strays across the city who do not get proper food or nutrition, says Balaji. The company will be focussing on one centre at a time. “We will be notifying our followers on the Facebook page and app. We will be inviting them to volunteer for this initiative,” says Balaji. Presently, they have about 300 users.
TailsLife started about two years ago to provide information about all services and products for pets owners. The app is available on both Android and Iphones.
The next campaign will be held in August or September this year.