‘Managing hierarchy IS crucial in moving ahead’

For us at Studio Untitled, photography is a passion. We have always done what we loved the most and left no stone unturned.

BENGALURU: For us at Studio Untitled, photography is a passion. We have always done what we loved the most and left no stone unturned. Initially, our philosophy was to give more than what we have promised to our clients.

As there is immense competition in this field of digital photography, we thought this would give us an edge over the others and fetch us more referrals.

But unfortunately, it boomeranged on us. While it did not bring us any fresh business, we ended up incurring more expenses and our final albums seemed less refined. We learnt that quality, not quantity, alone matters. As we moved ahead, another major challenge we faced was to deal with new recruits.

We started off with just a few people (Our start-up is three years old and have ten people working at our facility in Chennai), but as the team expanded we had conflicts within the team. Managing hierarchy was a major obstacle for us. But we put some policies in place, defining each one’s roles. That reduces conflicts and promotes harmony at work. 


(The writer Vignash Dheenadayalan is the  creative head and owner of Studio Untitled, a photography based start-up which deals with wedding photography and corporate films  based out of Chennai. )

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