STOCK MARKET BSE NSE

Safety vows

With wedding ceremonies on the cards again, demand for embellished masks for brides and grooms are on the rise; some even send out masks with their invites

Published: 18th June 2020 07:01 AM  |   Last Updated: 18th June 2020 03:11 PM   |  A+A-

Zain Zubair Jaffer and his wife Sana Zain Soudagar. (Photo |Nagaraja Gadekal, EPS)

Express News Service

BENGALURU: When Zain Zubair Jaffer got married on June 16, he ensured that in addition to his outfit being top notch, his mask too matched his overall look. Jaffer decided to sport a  designer mask. “Since it is a mandatory requirement, we decided that it had to be planned just like the rest of the look,” says the real estate and automobile businessman.  In this peak season of weddings, many Bengalureans are opting for designer masks, especially tailor-made for their D-Day. Embellishments with Swarovski crystals, pearls, beadwork, embroidery are trending.

Designer Sarita Mandoth is creating masks for every function of a wedding. “Masks are customised to suit the haldi, mehendi, sangeet and main event,” she says, adding that invites are also going out with masks, which are now doubling as return gifts. “While the numbers may have reduced, people still want to keep the same touch to the wedding. It’s not only important that the mask is comfortable but should also be trendy,” she says about her initiative called ‘ProtectU by Mandoth’. 

According to designer Bassam Osman, requests for masks for both brides, grooms and their families have been on the rise. “It’s the need of the hour and something that has to be planned in advance just like the main outfit so it matches the overall look,” says Osman, who runs Studio Bassam on Cunningham Road. In addition, brocade masks with a cotton lining that match the sherwani are popular among men at this point in time. “We’re also designing masks with the bride/groom’s name on it,” he says. 

Seema Malhotra who runs Shimmer in UB City finds Indian fabrics and weaves – ikkat, bandani, tie and dye – a great canvas to make masks. Talking about her latest collection, Naqaab, she says, “As a bride, it’s important that the mask doesn’t take away from the overall look. It needs to flatter the face without looking like a muzzle. To make it look sleek, we carefully construct the cut and give the right curve under the eye,” says Malhotra. She adds that with only the eyes being visible now, masks, particularly for weddings, need to add a little bit of drama without taking away from the rest of the look.   Currently working on orders from New York to Chennai, Malhotra points out that wedding photographs are to preserve, and you won’t want your mask to make or break the look. 



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp