STOCK MARKET BSE NSE

A doll’s story

This festive season, Bengaluru stores are witnessing a sharp increase in demand for hand-painted dolls, artefacts and other gifting options; however, unsure of sales, several artisans have made creati

Published: 07th October 2021 06:50 AM  |   Last Updated: 07th October 2021 06:50 AM   |  A+A-

Express News Service

BENGALURU: After a quiet 2020 owing to the raging pandemic, Bengalureans are yearning for a colourful festive season. Dolls, often stacked away until Dasara, are being pulled out to put together numerous creations for the gombe mane. As new artefacts and dolls make their way to homes, this is good news for artisans who struggled to make ends meet in the last two years of the pandemic. While online sales are brisk, some customers are stepping into stores to purchase the artefacts.

Tamaala Art Merchandise in JP Nagar is glad to have customers browsing through their collection after a long hiatus. Co-founder Survarna Kamakshi says that it’s mostly youngsters who are purchasing dolls and other accessories this year. “High school and college students are showing plenty of interest in reviving the tradition. They either come alone or bring family; they are the ones who are deciding how the whole arrangement at home should be,” she explains.

A visitor at Tamaala Art Merchandise. 

The store has artefacts in clay or wood from districts in Tamil Nadu, Andhra Pradesh, Karnataka and Kolkata. “The challenge for us is actually sourcing the artefacts as many artisans have given up making them, doubtful about the sales. Though there’s a demand, the supply is limited,” Kamakshi adds, while explaining there’s been a 50 per cent increase in Dasara sales since last year.

“While we saw a dip in purchase of return gifts last year, this year they are popular. Most of our customers are opting for oil lamps, purses or pouches,” she says. Tanjore paintings, Indian handicrafts, silver jewellery, and brass sculptures are selling out fast at Tarang Arts in Jayanagar 4th Block. “It’s mostly our regular customers who are coming in; they have been really keen to help during these tiring times,” says Srikanth, the store manager.

Missing the hustle and bustle of international sales of traditional dolls is Varnam Craft Collective in Indiranagar. Owner Karthik Vaidyanathan points out that the sales are completely domestic this year.
“Because of the pandemic, we made tonnes of sales online last year, especially from NRIs. Most of them ordered well in advance so that they could get it delivered on time. This year, there’s been no sale in that section — it’s mostly localites who are purchasing items,” he says.

With the agenda of reviving the tradition of toymaking, Varnam Craft Collective has been working with Channapatna toymakers. But they are treading cautiously, unsure of the sales. “We only added one new doll to the collection this time. The hand-painted dolls, which reflect the village life, takes time to make and is expensive,” Vaidyanathan says, adding that their customers opt for a Dunzo delivery. “With travel curbs on, we don’t see foreigners dropping in either. And locals just call to confirm their order and purchase it through delivery apps,” he says.

This festive season, Bengaluru stores are witnessing a sharp increase in demand for hand-painted dolls, artefacts and other gifting options; however, unsure of sales, several artisans have made creations in small numbers



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

edexworks
flipboard facebook twitter whatsapp