WITH the launch of Bru’s new aroma lock coffee, the vista seems to have widened for caffeine addicts and for those who can’t go without an early morning mug of coffee.
Having launched the new pack with an aroma lock that helps consumers get the same taste from the first to the last cup, Bru Instant 50g and 200g packs already seem to have hit the shelves of the many coffee lovers’ abode. ‘Bru innisai kondattam’, an event that marked the proclamation of their new fate, saw the weekend Citi Centre shoppers pause to take a look at what’s in store for them. As actor Devadarshini made an appearance at the makeshift Bru counter, dedicating songs on a juke box shaped like the new Bru pack, the lazy Saturday evening soon picked up momentum. Others joined in at the game station where they spun a wheel and amassed enough points to dedicate their songs on Hello FM. “We all know that aroma and taste are very important sensorials in the coffee experience. The aroma lock is a simple device which helps consumers enjoy the same taste till the last cup,” said Vikram Grover, category head, HUL Beverages.
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