CHENNAI: Silk sarees, which have for long been the hallmark of tradition, can get trendy. Patterns originally associated with it can give way to newer, more modern designs. And designer sarees need not necessarily imply chiffons or silk cottons, pattu sarees can bear that look too. It is beliefs like these that have helped promote a modest one-room establishment, Sri Palam Silks, to a 2,000 sq ft showroom in the saree hub of the city, T Nagar. They have launched the new Golusu Collection.
The silk weaves and the anklet, two symbols of the South Indian tradition, have today been brought together to make a modern saree. Simply put, it is a silk saree which comes with work involving beads and the golusu at its border. The golusu collection, which starts at Rs 7,500 goes upto Rs 20,000.
“It is often the needs of people that help us come out with innovations. When a mother said she had to buy chiffons because her daughter wanted modern designs, we started with the designer concept saree. And when a person abroad had to buy sarees but didn’t know to drape one, the concept of a readymade saree was introduced,” says Jayasree Ravi, founder of Sri Palam Silks.
While acknowledging that her store does not trade with sarees in huge numbers, it does believe in exclusivity and even takes orders from its customers. Sri Palam Silks is located at 115, Pondy Bazaar, T Nagar.
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