In order to recognise talent in the field of advertisement, the Edison Awards Group has launched Thomas Edison Advertisement (TEA) awards.
The launch, held recently, was attended by Malaysia Consul General Chitradevi Ramaiyya, president of the Edison awards group J Selvakumar, actors Varalakshmi Sarathkumar, Saranya, Archana and Vincent Ashokan.
Selvakumar said that the title of the award was a merger of two names — Thomas Alva Edison and Thomas J Barratt, father of the modern advertisement world — who are responsible for creating cinema. He added that this award would recognise those who made ads that reached out to people through the electronic medium.
Ashokan said that there were awards for 33 categories, recognising not only different kinds of ads, but also actors and advertisement companies involved in ad production.
The logo for the award was unveiled by the Consul General and the actors, after which Ashokan launched the online polling portal www.edisonawards.in.
The TEA awards will be presented to winners of various categories, in the presence of leading celebrities from the film industry at a grand event to be held on September 1 in the city.