Tagging itself as a manufacturer of biggest Sports Utility Vehicle in India among other SUVs in the market, Force Motors has launched its two new personal vehicle models – Force One Ex and Force One SX on Tuesday.
The overall length of the car is around 4860 mm, which is much bigger than other SUVs in the market. The Pune-based company which entered the personal vehicle arena with the launch of Force One in August 2011, is likely to expand its market in this class of vehicles. The new models have more exclusive features like day light running LEDs that is being introduced to the market for the first time.
The company, which manufactures a range of commercial, multi-utility and tractors, unveiled these seven seater SUV Force EX models, which starts at a price of `8.99 lakh and six- Seven seater Force SX at the price of `11.71 lakh.
According to Prasan Firodia, Managing Director, the company aims to expand its presence in the personal vehicle arena with an aim to reach 2,500 vehicles in the current year and 5,000 vehicles in 2014-15. “We are targeting specifically the value minded customer in Tier II and Tier III towns. We have plans to bring up more dealers in all States. Right now we have one dealer in Tamil Nadu, which we are planning to increase to four in the coming months,” he said.