Cart your shyness away

Vivek Raja and Arul Oli, through aim to encourage the sale of stereotyped products that people shy away from buying

Published: 19th June 2013 08:25 AM  |   Last Updated: 19th June 2013 08:26 AM   |  A+A-


Imagine buying a pack of condoms or  kamasutra without sporting any furtive glances at anyone, online, just like how you pick up books or clothes? Try

Started in November, 2012, by Vivek Raja and Arul Oli, Shycart advertises itself as India’s first ever online discreet personal shopping site.

When you enter the site, you are welcomed with a disclaimer that says, “Please note that the site and products are suitable for users over 18 years of age.”

Yeah that’s right, for Shycart sells sanitary napkins, tampons (the only website in India to do so), she cups (again exclusive sellers in the country), body hair removal creams, under arm sweat pants, vaginal tightening cream, pregnancy and ovulation test kits, condoms, lubes and other sexual health and planning products, body shapers, lingerie, gym supporters, intimate creams and much more.

“People here are still shy about buying these items and that’s when we thought why not make it easy for them,” says Raja on Shycart’s entry into the e-commerce space.

Not just intimate products, Shycart has more. “We run a column where you can ask your most intimate doubts and they are answered by experts who are doctors, counsellors, psychologists and others,” chips in partner Oli.

Shycart offers about 40 personal products and plans to add 450 more to its kitty. “We are also going to introduce discreet HIV testing and screening. Our customers can check for HIV and other venereal diseases and we promise utmost secrecy,” says Raja.

Also watch out for more fun-oriented offerings, albeit of the passionate kind, like sexual books and magazines from this duo.

Products above the value of `300 are delivered for free and delivery is on the same day in Chennai, where they are based.

Alright,you have made the order, but still apprehensive about receiving it in front of anyone? Shycart has an answer for that too. “Neither our packaging, courier or delivery person, will sport any trade mark.

Cash on delivery is also available if you don’t even want a record of such products in your statement,” beams Oli. So get rid of your shyness and head to


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp