CHENNAI: Awareness is the need of the hour when it comes to combating breast cancer. In an effort to spread the need of going by intuition and regular checkups to keep the disease at bay, ‘Chennai turns pink’, a breast cancer awareness initiative, was held at Ethiraj College for Women on Monday. Around 350 students dressed in pink took a pledge to be informed about breast cancer Snegaidhiye Keladi, a short film looking into the different aspects of the cancer, the need for self examination and subsequent medical intervention, was screened as part of the initiative. Srimathy Kesan, director of the film, described it as a medium to pass on the relevant information about breast cancer. City turns pink is set to take off in Puducherry, Kancheepuram and Madurai in the coming days, added Sangeeta, organising secretary, Chennai Turns Pink Foundation.