The Role of HR in Branding

Published: 25th May 2015 06:03 AM  |   Last Updated: 25th May 2015 06:03 AM   |  A+A-

HR in Branding

CHENNAI:  The monthly meet of the GRA (Geo Recruiters Association) was held on May 16 at the Andhra Chamber of Commerce. Anitha Vanavathi – Vice President – HR & CSR of Accel Frontline was the key speaker at the event. She spoke about how HR Professionals are Brand Ambassadors.

During her speech she highlighted the various areas in HR which could be the key factors in building the brand of an organization. Out of all the factors, the recruitment drives of an organisation form a major factor in building the brand of an organisation.  Thus recruiters perform the role of a sales person as he / she sells his / her organisation – explaining the culture, benefits, employee welfare schemes, etc.  If the recruiter has the capability to do a perfect sales role, the targeted resource could be hired. Employee referrals could also be one of the hiring strategies that add value.

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp