STOCK MARKET BSE NSE

Petals Pack Powerful e-Punch This Valentine's Day

Online florists gear up for the day of love, where as many as 25,000 roses go out per portal More women have been ordering flowers for ‘office surprises’ in the middle of the day; there are also midnight deliveries

Published: 13th February 2016 03:54 AM  |   Last Updated: 13th February 2016 03:54 AM   |  A+A-

Petals

Online florists look forward to the busiest day of the year tomorrow. With as many as 25,000 roses that go out per portal on Valentine’s Day, the orders via the web have been steadily increasing over the last five years. And Brinda Menon of Dial a Bouquet says, “The reason is possibly because 75% of our orders come from people in long distance relationships.”

Last-minute flower requests pour in anywhere from Mumbai to Melbourne, with a large number of orders coming in from the US, UK and the Gulf, say owners of online flower shops.

To handle the demand, which ranges anywhere from a 25% boost in sales to, in some cases, even 100%, Brinda says, “We plan our stocks with multiple vendors at least a month in advance.” This also includes hiring a larger fleet of delivery boys to cater to the rush that usually kicks off a day before Valentine’s day and goes on for a few days after — courtesy the unlucky lads who “forgot”.

Petals Pack Powerful.jpgAlthough, according to Balaji Mohan of the Poo Shop who sees a bulk of orders on Facebook, “More women have been making the purchases these days, and the delivery is often an office surprise in the middle of the day.”

Another favourite time to send flowers for romantics in the city is midnight — given the surge in the number of specified requests for this slot.

But Balaji says, “We only agree to do this for known clients. Knocking on somebody’s door at midnight for a Valentine’s day gift that they are not happy to receive is a disturbance and so we are careful about which orders we take.”

Flower Favourites

  • The rose is still a classic must-buy 
  • The lily and orchid come in as second choice
  • A recent trend that has been becoming popular is the purchase of ‘chocolate bouquets’


Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp