MellowDrama's 'Utopia' collection: A burst of vibrant summer energy and vintage charm

Using a dynamic approach to technique, Utopia is made of luxurious hand-stitched fabrics, featuring self-engineered 3D textures, florals, laser cut patterns, and patchwork designs that form the brand’s signature artisanal aesthetic.
MellowDrama's 'Utopia' collection: A burst of vibrant summer energy and vintage charm

In a season where the sun’s rays hold a myriad of dancing colours and patterns bursting with energy, the world awakens into a season painted in highlights. In its Spring/Summer 2024 collection, Utopia, MellowDrama taps into this vibrant spirit and embraces flamboyant palettes with vivid hues playfully intertwined to present bold expressions of individuality. It brings the cheerfulness of summer to contemporary silhouettes.

Using a dynamic approach to technique, Utopia is made of luxurious hand-stitched fabrics, featuring self-engineered 3D textures, florals, laser cut patterns, and patchwork designs that form the brand’s signature artisanal aesthetic. In a celebration of playful details, unique 3D floral appliques, uneven hemlines, and dimensional embellishments add an air of vintage charm. The collection’s highlight, however, is the juxtaposition of striking colours and dynamic patterns.

Precisely placed geometric motifs bring structured lines to life on a flowing maxi dress, hand-stitched blooms adorn a sharply tailored blazer, and clashing vibrant prints intermingle on statement pieces. The hand stitching elevates the trend of contemporary craft. The 3D florals, laser cuts, and uneven hemlines are an ode to classics. The collection is further nuanced by the prevalence of patchwork in a variety of ways, giving a fresh perspective on pattern mixing.

We talk to Aaina Mahajan of MellowDrama to learn more about the latest drop. “The Utopia collection was inspired by the vibrant and dynamic essence of summer, the move from personalisation to individualisation. These pieces are tailored for unique needs and moods and invite wearers into a world where flamboyant palettes reign supreme and reservation is a thing of the past,” says Aaina. It is a celebration of hand-stitched contemporary craft and patterned illusions, adding depth to the brand’s trademark style. The vibrant statement pieces juxtapose vintage charm with exuberant expressions of individuality.

“We have used signature colours of denims, blue, black, greys, white, and silver, which serve as the foundation, providing a timeless and versatile palette. These are enhanced with vibrant new colours like red, lime, beige, and green, which add a fresh, dynamic energy. This interplay of colours creates a striking visual impact,” she shares.

For a relaxed yet stylish day look, Aaina’s advice is to pair it with simple sandals or sneakers. “Traditional, understated jewellery, like stud earrings, simple chain necklaces, and a classic watch, keeps your style sophisticated during the day. If you want a bolder look, try a chunky necklace, a fun clutch, or hoop earrings,” she adds.

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The New Indian Express
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