We all have a bit of Swarovski in our lives, be it as jewellery or in couture or on watches, earphones, the compact case, eyewear, even home accessories.
Pushing the boundaries of crystal, the brand has been making friends among designers and fashionistas since 1895.
With techniques like Pointiage®, pavé, floating chaton and more, it makes repeated appearances in daily life.
Nathalie Colin, creative director of Consumer Goods, Swarovski Group, tells us about the role crystal plays today and how the company balances heritage with the need for change.
The golden age of glamour and the potential of crystal to recreate this period?
The initial inspiration is USA, the early 60s.
The post-war era was so optimistic, energetic and fun! After this long time of crisis and economical turmoil, it’s a feeling we want to experience again, with the Sweet Sixties Spring collection 2012 (SS12).
A strong trend for 2012
There are several 50s and 60s inspired vintage creations in the pre collections and catwalks for SS12 that echo our jewellery and accessories.
Take for example, the vintage twist at Prada, the cocktail dresses at Zac Posen and Jason Wu, the vintage style embroideries and modern shape at Christopher Kane, the vintage pr int s at Holly F u l t o n .
The pr e t t y pastels, the craze for polka dots, spheres and circle motifs, the prom ball dresses, the futuristic silver shine, all can be found in Swarovski jewellery.
Playing with silver, black and white, spiral effects and disc shapes, it is a style reminiscent of fashion icons like Pierre Cardin, André Courreges and Rudy Gernreich.
Your pick from the new season?
Raphaela is breathtaking and offers oversized crystal mesh and prong-setting balls, enhanced with intense coral kiss tones (fuschia, padpardscha, light rose, rose and silk); Ribbon, with a unique filigree dome enhanced with crafted beaded flowers, is a fresh and vintage interpretation of our seasonal iconic element; and Round Sphere, for its 60’s futuristic look.
Making an impact in a country where ‘precious’ refers to gold and diamonds
Crystal jewellery has a sense of freedom that empowers women.
It gives them the chance to mix and match, to play, to interact with their jewels, to personalise.
We mix crystal with other materials, from leather, epoxy, resin, wood, and satin cord to gemstones and even to diamonds.
Crystal is a pure, versatile material, emblematic of our modern times.
Priced from `2,050 onwards.
Details: 040-4476 7710