HYDERABAD: KOLKATA-based couture Western wear label Vizyon is now available on chic online fashion boutique Pernia’s Pop-up Shop, setting aside its pret-a-porter range for the websavvy customer. “We have built relationships with people across the country through various exhibitions and trunk shows and wanted to make ourselves more available to them and widen our base as well,” begins Shradha Murarka, creative director and designer.
Fresh Launch launched in 2007, the label always focused more on its couture line, with a ‘vision to create international staples with an emphasis on high quality’. Now, their ready-towear line follows suit with understated glamour, stylised drapes and fine finishing. “The brand is all about unique pieces that carry specialised detailing,” shares Murarka as she emphasises that, “Fashion is not just about wearing it, but being able to carry it off with confidence and comfort”.
And to that end, their pret line features dresses, tunics and tops, with soft silhouettes, plenty of drape, and bright colours that are striking yet not too loud.
“Our pret line is for the multitasking woman of today who wants to dress well and be able to transition easily from work to party wear,” Murarka tells us, adding that the current collection is a “mix of brights colours and prints that make for a fresh and vibrant range of ensembles”.
With colours like fuchsia, fluroorange, indigo, neon green and yellow with floral prints, modern cuts and asymmetric hemlines spread across the racks, we couldn’t agree more. Murarka suggests you mix things up by pairing dresses with skinnies and funky accessories, or taking the tunic from beachy - with well-tailored shorts, to sophisticated - with fitted trousers and a jacket.
Rs 6,000 upwards. At perniaspopupshop.com