HYDERABAD: Started by Gautam Kichlu, who helped launch Fabfurnish, and Asim Dalal, founder of The Bombay Store, The Elephant Company - a brand of lifestyle products, targets the Indian diaspora that are ‘young at heart’. Keeping it traditional yet globally relevant, Kichlu says, “We bring out quirky, interesting home ware that is serious enough to live with.” He adds that The Elephant Company stands apart from other kitschy Indian brands because of its balance between fun and elegance. And we agree. Be it the fuchsia peacock clock or the warli table lamp, their designs are different enough to add character to the space they occupy without taking away from the reigning decor of your home.
Spanning out
From spacious kiosks at The Bombay Store outlets to a full-fledged website that can ship across the country and to 100 other worldwide destinations, they are making their presence felt. “We are planning to drastically increase our pan-India presence through stand-alone stores while simultaneously increasing our range of products,” Kichlu shares of their plans to diversify into accent furniture and home linen. “As our tagline says, we want to make everyday life interesting for our customer and be a part of every step of their daily life,” he adds.
On the shelves
So, look out for their funky bed linen and cushion covers made from high quality textiles or coffee mugs, crockery and organic bags in a wide range of colours and themes. The glass ‘Mumbai Skyline’ coffee mug is sure to add a smile to your morning cuppa.
They are also an easy gifting stop for unusual, distinct charm without being over-the-top. You can chose from interesting designs that cover everything from the majestic elephant, the tiger, the quintessential Indian scooter and the soon-to-be-extinct, great Indian Ambassador on coasters, lamps, tees and accessories. He also tells us that they plan to bring out eight to 10 new collections every year so that customers can shop according to moods and the needs of the season, with a promise to keep their products “both classic and young.”
Make sure you browse through their latest collection of tech accessories that serve as colourful ‘dressers’ for your iPads and iPhones.
Rs 210 upwards and can be purchased online at theelephant company.com