International Gadget Rush Commences

Gamethon, a gaming tournament based on X-box, play station and several other video games, is the star attraction at the exhibition

Published: 01st November 2014 06:04 AM  |   Last Updated: 01st November 2014 06:04 AM   |  A+A-


HYDERABAD: It is a show of sleek gadgets, fancy automobiles and gaming machines as the International Gadget Rush got underway  at JRC Convention Centre here on Friday. The three-day event showcases nearly 40 brands which have come together under one roof. Exhibitors are delighted at the opportunity to showcase their products and attract prospective buyers.

The New Indian Express is the media partner for the event which conforms to the digital age and provides an ideal platform for gadget freaks and technology enthusiasts. One of the major attractions at the event is Gameathon, a gaming tournament based on X-box, Playstation and several other video games, made in partnership with SVM Mall. “I think IGR is a wonderful initiative as it bridges the gap between technology and people. It’s an excellent platform for us to showcase and enhance our brand image,” said Shoaib Khan, manager, marketing and business development, SVM.

After a slow start, curious visitors started pouring in to find out more about the latest technological gadgets with updated software. Apart from gadgets, several automobiles such as Audi, Mitsubishi Pajero and Fiat cars are on display. Another popular attraction to the visitors, especially the youth, is the latest Harley Davidson motorcycle street model. Several youngsters were seen admiring the powerful bike’s look and enquiring about its price.

“I think that more than attracting buyers the International Gadget Rush will help us spread awareness about Harley Davidson and we want people to know that it’s available at at an affordable rate unlike what they normally assume,” said Abrar Hussain Khan, marketing manager, Harley Davidson.

For some exhibitors it is a first taste of a gadget expo in the city and are thrilled to be a part of it. A group of youngsters from Mozilla, who are displaying their new operating system, enthusiastically interacted with visitors. “We had earlier been to an expo in Bengaluru and this is our first gadget show in Hyderabad and it looks quite exciting.  We expect a lot more people to visit the show over the weekend,” said Srikar Ananthula, a Mozilla representative.

People from across the city went to get a glimpse of the latest technological gadgets available on the market. Several young students too were there to study the products on display for their projects. Vivek Varma and Prashanth Ch, a duo currently pursuing mechanical engineering at St. Peter’s College of Engineering, made a close observation of the automobiles for their own college project. “We are planning to build our own car for a college project. So, we’re here to examine the automobiles that are on display here. Hopefully, we can get some ideas here for adaptation in our project,” they said. 

Ordinary visitors were also pleased to be  part of a gadget show which provided them with a variety of gadgets to choose from. As people continue to pour in, the International Gadget Rush is expected to receive more footfalls on weekend.

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