HYDERABAD: Footwear brand Clarks, has announced the launch of its new brand campaign - Shoe Diaries with Rina Dhaka; a unique, customised collaboration with renowned fashion designer, Rina Dhaka. The tastefully designed campaign encapsulates a day in the life of Rina Dhaka and highlights the best of Clarks Autumn Winter 2014 collection.
The campaign creates a deep routed connect with consumers through a fashion connoisseur. The campaign leads consumers through the off camera life of the designer like her regular day, experiences, people she meets, places she visits yet keeps her footwear fashion trendy, versatile and comfortable.
The campaign spans seasoned digital and social platforms as it aims to deeply engage and activate consumers through contests and virtual events, as well as mobile and in-store experiences.
Driving the campaign is an innovative digital approach that engages with the huge fan base across all social platforms. Dedicated Facebook contest #ShoeDiaries will allow users to post their ‘shoesie’ and win exciting prizes. As a part of the campaign, a special Google hangout will also be hosted in mid-November where users will get a chance to speak with the designer. Short films showcasing different shoe styles Rina wears are posted exclusively on Youtube.
Featuring the new Autumn Winter 14 collection, the campaign highlights some of the key trends such as the biker boots, retro courts and man-tailored footwear.