The traditional tie and dye art of Gujarat and Rajasthan is experiencing a modern twist with western silhouettes like maxi dresses, midi skirts and palazzos featuring the art in fabrics like cotton, silk and chanderi.
Authentic Japanese shibori - a natural indigo dyed pattern has elevated this age old art form giving rise to beautiful geometric shapes on outfits. While online stores like jaypore.com, uneesbees.com and tadpolestore.com have been celebrating the art on various attires starting from silk saris to A-line dresses in bright reds, yellows and blues - now joining the ranks is the fashion and lifestyle store Tjori .com.
They follow the ancient technique of using wood resist, where the fabric is held together with a clamp and then dyed. They are offering a whole new range of cotton scarves, kurtas, skirts and crop tops in clamp tie and dye created by their inhouse designers. Mansi Gupta, CEO and founder of Tjori says, “We have introduced this collection for the first time. It is perfect for summers as people like to wear something light yet look chic.”
Used by Indian couture designers like Kamaldeep Kaur, Surekha Patel and Kusum Tiwari among others, the style is a hit with international labels too. Going beyond fabrics, Christian Dior has launched Diorskin Nude Tan Tie Dye blush ons in bright and soft shades inspired by the summer sky. The art is also seen on faux fur coats used as winter wear.
Details: tjori.com