What do you do when you click a picture? Store it in computer or upload it on social media sites to share it with friends right? Do you remember when was the last time you got physical copy of a photo (apart from passport size ones)?
The trend of having physical copy of photos is now a passe, considering the printing cost and the comfort storing them on digital devices gives you. But Rahul Agrawal, along with his two friends – Manish Agrawal and Abhishek – have taken up the initiative to bring the trend back with their start-up, JustKapture. “We realised that the practice of printing photos have faded drastically. Many are opting for digital prints just to avoid the hassle of going to photo studios. We decided to provide the facility from within the comforts of their homes.”
Easier said than done? Rahul says it is just as easy as it sounds. “Just log into you account on our website and select photos from social media sites or upload them from your device and fill in your address. We print them on 300GSM premium quality paper and deliver,” he explains
But it will not be just your photo that will get delivered to your home. Flip the photo and you will find an advertisement in form of a message. “That is how we generate revenue,” explains Rahul. “While we print photos and deliver them for free, we generate our revenues through adverting done on the other side of the photograph,” he elaborates.
Don’t be surprised if a coupon or freebies like t-shirts or posters are also delivered along with your photograph. This is a part of JustKapture’s strategy. The company which began operation this March, has used the strategy twice and “it only resulted in more orders,” beams Rahul.
And this is not all. “We also give them points on the number of people they invite to place order with us. People can place order for six photos and the points thus obtained can be redeemed by placing orders for more than six snaps. We give 100 points per invite,” Rahul explains.
In just four months, the trio has managed to attract attention of about 2,000 people from the city. They have also printed 7,500 photos till date.
So how difficult was it to get noticed? The Indian Institute of Information Technology - Hyderabad graduate says, “We like anything that is free. So orders came to us easily. But getting companies to advertise with us was quite difficult. We started with restaurants and over the months they have remained our clients,” he says.
So where did the idea come from? “Once we gifted a photo collage to a friend and realised that the space behind the photo gets wasted. After brainstorming, we came up with the idea that it can be used for advertisements. ” says the co -founder.
Currently, JustKapture offers photos in matte or glossy finish in 4x6 size. With expansion plans afloat, Rahul says that they will offer more sizes and explore other mediums like phone cases as well. “But before that we want to make our presence felt across India,” he shares.