The joy of holding the latest edition of Tinkle in your hand is an experience in itself. With an aim to enhance that experience for readers, Amar Chitra Katha is now coming up with a new concept.
They will be collaborating with Blippar India, a mobile application that allows users to access exclusive content, offers and real-time information from their favourite brands, publishers and retailers.
Debuting with the May issue, there are games, bonus material, selfie opportunities with Suppandi, content experiences and much more.
“Tinkle and all other publications from Amar Chitra Katha have been committed to being at the forefront of innovation for print and digital products. We believe that our readership (8-14 year olds) in this country are the future of editorial consumption and as India’s favourite storyteller, we endeavour to create products that cater to, and indeed create, the latest trends,” shares Manas Mohan, CEO, Publishing, Amar Chitra Katha. “As the youth in our country become more tech-savvy, we have embarked on the mission to adapt our content to cater to our present readership and attract new audiences. We are happy to announce our partnership with Blippar, to produce India’s first Augmented Reality print magazine for children,” he further adds.
Commenting on the association, Arnav Ghosh, Regional Director, Blippar India, says, ‘ Blippar allows the book to be interactive and helps it connect with the children by marrying the real and virtual world. With this engagement we aim to drive an innovative perspective for comic books in India and help inculcate reading habits amongst the young and bright minds.”