HYDERABAD: Staying away from your hometown makes you miss family, friends and most importantly, ghar ka khana. While technology helps us stay connected to our dear ones, the taste of home cooked food is out of reach.
But you don’t have to worry anymore as Kitchen’s Food, a city-based website comes to your rescue.
The story
Launched in June 2014, Kitchen’s Food has been giving a home-away-from-home feel for foodies. The website functions as an online meeting point for chefs and home food lovers. Food items from Punjabi dal makhni to Bengali macher jol with steamed rice, one can select from the wide variety of choices available.
This venture is the brain child of Rishi Raj Singh who left his career in the Indian Armed Forces and joined Indian School of Business in the city to pursue MBA. He then went on to work for Google.
The idea of Kitchen’s Food came from his colleague Divya, which was later modified and became a reality.
“It was like a child learning how to walk for the first time. We were all scared how to walk, but that didn’t stop us from attempting it. Leaving my career, getting a degree, then working at Google and quitting it for Kitchen’s Food is all part of my life”, shares Rishi.
How the website works?
Home made food can be ordered from Kitchen’s Food website by giving your location in the home page. Vegetarian and non-vegetarian dishes along with regional categorisation -- Bengali, Bihari, Marwari, Andhra, Tamilian, Punjabi makes it easy for the user to choose. Customer’s choices will be displayed on the page along with picture, price and availability. Payment can be made online. One can sign up to the site through Facebook or email and phone number.
Twist in the tale
Kitchen’s Food initially started as food ordering website. But the venture took a turn when regular customers who ordered food turned into chefs. Among 500 chefs in Kitchen’s Food, majority were once foodies.
Vedashree Pawar, a Mumbai vada pav specialist shares her experience, “I am from Mumbai, now in Hyderabad. My friends who like my food told me about Kitchen’s Food. I ordered once liked it. Later, I also became part of it. I feel good now”.
Rishi shares, “Women from the IT field to homemakers are earning Rs 6000 to 7000 per month. Only Rs 50 per dish goes into our pocket. Rest is for the chef as she/he is the star”, he says.
Kitchen’s Food also provides space for women who quit their job after a considerable time to be independent. The team believes that digital marketing is highly efficient and cost effective.
“Initial challenges were less. But as Kitchen’s Food is gaining popularity challenges are rising. We get close to 160 orders per day”, informs Rishi. Kitchen’s Food is also present in Bengaluru. Craving for homemade food or you wish to share your recipes log on to www.kitchensfood.com.