STOCK MARKET BSE NSE

We Want your Data

Published: 27th May 2015 06:03 AM  |   Last Updated: 27th May 2015 06:03 AM   |  A+A-

HYDERABAD: Suddenly, most shopping sites don’t want you to browse and shop for products. They want you to download their app and then do the shopping. And they are offering huge discounts if it  is done through their app. Leading banks are offering cash back offers if the shopping is done using their cards/site. Does it make a difference if you shop on a browser or an app?

MOBILE.JPGApparently yes. “When you shop using a browser even on a phone, the moment you shut down the browser the connection is lost. But with an app, you are forever there,” says a techie.

“Do a simple trick. Find out how many apps are running in your smartphone even when you are not using any apps,” he suggests.

“Apps are very focused and you carry them around all the time. It is present when the person has the actual “intent” and it is very easy to push people when they have the intent. Which is not the same with desktop,” says Harish Krishnan, another techie who is into product design. “Myntra’s mobile-only strategy has a different angle. Most of the e-commerce sites are losing money in customer acquisition. The experiment for mobile-only is to employ all means on expanding in one channel only. Flipkart cannot do that... Myntra can. It is small, so experimentation ke liye it’s a good candidate. Also, Myntra is focused on a niche audience who use phones, while Flipkart deals with a broad audience,” says Harish, giving an insight into the evolving game of shopping on mobiles.

But the moment, you download an app on your phone, you turn into a blimp on the radar of a shopping site. The blimp is an un-named digital profile that has your age, location (upscale or downmarket), preferences, behaviour, travel habits and even eating habits. Match it with a big data number cruncher, the computer can even predict what you are likely to do.  

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp