London Connect

Published: 10th October 2015 05:59 AM  |   Last Updated: 10th October 2015 05:59 AM   |  A+A-

London.jpgWith an extensive range from its fall line-including dresses, jumpsuits, footwear and bags-UK brand Topshop’s entry into India through has been one of the many fashion highlights of the year. Though some might say the collection is a bit of a let down when compared to their stores abroad, there’s no denying it is an exciting development.

We talk to their global design director, Jacqui Markham, who tells us more.


Who has curated the collection?

The collection has been collaboratively curated. Topshop offered advice on the fashion items that work well for a global customer and Jabong gave invaluable insights into the Indian market.


Factors involved.

We always consider the customer and look at factors such as climate, local customs and the receptiveness of the market to global trends. To ensure a well-rounded collection, we have looked at delivering a combination of wardrobe essentials such as denim, with seasonal high-fashion trend pieces.


On the collection.

The Autumn-Winter ’15 collection is an update of the 90s’ trend that has been prevalent for the last few seasons. Washed out prints and sportswear details have been integrated with logos to complete the look. The denim is distressed and the shapes are skinny, with raw selvedge and indigo washes. Formal wear retains its universal appeal while updating familiar styles with a new colour palette and accessories.


How is Topshop suited to the Indian market?

Our research suggests that Indian shoppers are incredibly receptive to trends and take inspiration from international influencers. Our brand is built on being design-led and first-to-market; attributes we believe will set us apart here too.


What does the future hold?

As a business, we are always looking at opportunities to extend our global reach. Our partnership with Jabong provides us with unique insight into how the Indian customer is shopping. We will continue to assess the market for further opportunities. However, we have no immediate plans for a brick-and-mortar store in India.

From Rs.690. Details:


Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp