Planning a healthy meal is a challenging task. From picking up nutritious ingredients to selecting options that are not time consuming, one needs to invest time to work out a balanced meal.
As a solution to this problem, that most of us face, thanks to our fast-paced work schedule, Terra Greens launched its Healthy Breakfast Series on Wednesday.
The firm was started in the year 2013 by a mother-daughter duo.
“Organic farming practices, food and lifestyle are dear to me since I grew up in that environment. I wanted more people to get exposed to it and that’s when we decided to enter the market,” says Likhita Bhanu, executive director and CEO of Terra Greens.
Her mother is Padmaja Bhanu.
“We started out as farmers. We grow our own produce and from there the brand took shape. We tied up with a number of farmers around the country,” shares Likhita.
They have 2,000 farmers currently working with them and more than 90 organic products to choose from — cereals, spices, dals, flours, health supplements, sweeteners, snacks, beverages and so on.
They are present across 16 states and 300 stores across the country. While they create a market for farmers to sell their produce and also train them about organic farming practices in other states, in Telangana, they are the farmers.
Going by the fact that breakfast is the most important meal of the day the Healthy Breakfast Series with eight variants was launched, all customised for the Indian palate that include — suji rawa upma, foxtail millet upma and also quinoa upma mix
“The quinoa upma mix stands out because a lot of people here are enthusiastic about having it considering the high amount of nutrition it has, but don’t know what to do with it. That’s how we came up with this variant. We feel lack of time shouldn’t be the reason for lack of nutrition,” says Likhita.
Besides quinoa, they also have local millet variants and each has a shelf life of four months.
“If you noticed, this shelf life is lower than processed foods. It is a combination of dry grains and dehydrated organically grown vegetables. They are not processed in any way,” explains the 23-year-old adding that the vegetables are put through slow dehydration that is similar to sun drying. “Only the water gets evaporated, all the nutrients are intact. For instance, when you add water, this becomes a tomato,” she says pointing to the dry tomato on the Quiona Upma mix container. “You only need to add water,” she adds, quickly.
The eight variants are priced between Rs 80 and 130. They can be purchased at www.terragreensorganic.com and are also available at leading hyper markets.