Inspired by the Royalty

Published: 05th September 2015 04:41 AM  |   Last Updated: 05th September 2015 04:41 AM   |  A+A-


Mélange of modern & traditional

Known for its innovatively crafted modern designer ornaments with the Indian twist, has launched The Nizam Collection. Inspired by the Nizams, the premium online jewellery store provides a fresh perspective on tradition. The collection has rings, bracelets, necklaces, earrings – and each ornament stands out from the usual ilk. aims to resurrect the unique style of Indian jewellery craftsmanship while tweaking it to suit the present requirements.

“In a country were local indigenous jewellery industries continue to exist, reflects the confluence of culture and mélange of tradition that Indians can resonate with,” says the e-commerce site’s co-founder Rachit Motani.

Each piece is elegantly fashioned and individually handcrafted by local Indian craftsmen, or ‘karigars’, and reflects the unique cultural elements embedded in the roots of Hyderabad, shares Rachit. The jewellery is gold foiled and not merely gold plated, which makes it more durable and pure.

For every piece of jewellery sold, utilises a percentage of the piece to supplement the livelihoods of the craftsmen engaged in it.

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp