Devasena’s accessories on sale

While most of us may not be able to get our hands on the tickets, we most certainly can get our hands on its jewellery from Amrapali.

Published: 29th April 2017 06:38 AM  |   Last Updated: 29th April 2017 06:38 AM   |  A+A-

Amrapali designs

Express News Service

HYDERABAD:  The weekend is finally here and the entire city is buzzing with Baahubali talks. Why did Kattappa kill Baahubali? While most of us may not be able to get our hands on the tickets, we most certainly can get our hands on its jewellery from Amrapali, the official jewellery designers for the movie as they go on sale from today at Good Earth in Banjara Hills.

These special pieces were specially created after intense research into medieval jewellery and decoding the script for the stunning pieces were created which would elevate the visual journey of the viewer and lend credibility to the characters in the film. 

Made by 1,500 Jaipuri workers over one-and-a-half years, the jewellery was synchronised to fit every character and their larger-than-life sets. 

The entire jewellery is handcrafted and multipurpose.  For instance, there is one set of jewelry which can be used as necklace as well as thagdi (worn around the waist).

Nearly 100 to 150 kg of jewelry is consumed.  There are jewelry pieces as small as nose pin that costs `600 and as costly as necklace `58,000,  informs Vani Subash, owner of the brand.

There are four wide ranges of jewellery – silver, silver with gold plating, pearls and multi-colour kundan work, with an occasional touch of blue enamel.

From hairpins and necklaces to anklets and toe rings, for both men and women, Amrapali has for sale. 

“Every character in the movie plays a strong role and Amrapali Jewels has magnified the impact even more.

In every frame, the jewellery was modified to maintain the essence of every charterer yet be visually impactful,” said Rajiv Arora, co-founder of the store.

The Amrapali teams says it is the only Indian Jewelry designers to present their collection in Fashion Weeks of Milan and New York.

Amrapali also has celebrities like Brad Pitt, Angelina Jolie, Rihanna, Shakira, Halle Berry, J.Lo, Beyonce, Frieda Pinto, Lucy Liu, Jennifer Hawkins, Padma Lakshmi, Bipasha Basu, Priyanka Chopra, Twinkle Khanna, Rekha, Konkana Sen Sharma etc.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp