STOCK MARKET BSE NSE

HerMoneyTalks spreads financial literacy

The pre-incubated start-up now offers consultation with experts for tax planning and investments, guidance on business loans and funding advice, among other services.

Published: 30th June 2020 09:41 AM  |   Last Updated: 30th June 2020 09:41 AM   |  A+A-

HerMoneyTalks founder Nisary Mahesh

HerMoneyTalks founder Nisary Mahesh

By Express News Service

HYDERABAD: While women empowerment is a hot topic, which has many facets, ranging from creating job opportunities to enabling women to become entrepreneurs, the aspect of financial literacy among women often gets ignored. The lack of knowledge about many schemes and provisions created to help women often proves to be a hurdle for many woman entrepreneurs.

HerMoneyTalks, a start-up founded by Nisary Mahesh, aims to fill this void. “HerMoneyTalks aims to educate and empower every woman to make financial decisions that are right for her,” says Nisary.

The pre-incubated start-up now offers consultation with experts for tax planning and investments, guidance on business loans and funding advice, among other services. The platform with 25,000 community members has been chosen for the NASSCOM 10,000 startups initiative.

Having worked in the banking sector for eight years, Nisary turned to entrepreneurship with content creation and online branding.

“HerMoneyTalks started as a content platform to provide financial awareness to women a year back. We started with a website on which financial literature was uploaded. But, the concept gained a lot of traction in entrepreneurial circles, prompting is to go forward with the idea of a financial services platf o r m , ”says Nisary.

The online services, at present, targets the urban women, while plans for collaboration with rural collectives are also on. Nisary s a y s that in the case of homemakers, ignorance and a tendency to give financial responsibility to men remains an issue. With working women, their lack of financial knowledge makes it easier for insurance agents and agents of other money schemes to trap them.

“Of the few woman entrepreneurs, many tend to limit themselves without taking any financial risks. This often holds them back from pursuing funding avenues. While many girl students come to be a part of start-up mission’s IEDC programme for college students, many leave it to take up conventional jobs after college,” adds Nisary.

The startup operations are now more focused on Bangalore where there are many more woman entrepreneurs in various sectors. They also aim to collaborate with various women-led initiatives. Products and other meet-ups with woman entrepreneurs are also planned, while a mobile application too is in the offing.

WHY ?

While homemakers tend to give financial responsibility to men, the lack of financial knowledge among working women makes it easier for insurance agents and agents of other money schemes to trap them.

THE STARTUP

The platform with 25,000 community members has been chosen for the NASSCOM 10000 startups initiative.

The online services target the urban women, while plans for collaboration with rural collectives are also on, says Nisary Mahesh.

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp