HYDERABAD: As stylish as she is accomplished, Vinita Surana shines as a trailblazer in the business world. Her success across various sectors makes her an inspiring figure for many young women pursuing unconventional career paths and establishing themselves as entrepreneurs. Joining Phi Capital as an entrepreneur marks a significant milestone in her career, allowing her to foster business growth and solidify her reputation as a leading businesswoman. CE had the opportunity to connect with her and discuss her remarkable journey so far.
Take us through your success journey
Success comes from hard work, dedication and always giving your best, no matter the outcome. When you stop worrying about winning or losing, you often end up winning. My journey has been full of varied experiences and strategic decisions. I have worked in different fields like energy, real estate, and finance where I have helped companies grow, guided them to success and mentored startups. I have also led organisations like FICCI Young FLO and JITO Youth as chairperson and spoken at institutions like IIM, IIT, IIIT, The Founders Institute Chambers of Commerce, ISB and many private and public companies as a keynote speaker.
What inspired you to take up bold career choices?
When my grandfather said women should do arts, I chose engineering. When my community said don’t aim too high, I graduated with an MBA from an Ivy League School. The desire to make a meaningful impact and constantly challenge myself inspired me to make bold career choices. I believe in pushing boundaries and stepping out of my comfort zone to explore new opportunities and learn.
How tough or rather easy is the work that you have been doing?
This work has its challenges, but it is very rewarding. Balancing various roles, from strategic planning to mentoring startups, requires dedication and resilience. However, the satisfaction of seeing businesses grow and succeed makes it all worthwhile. I enjoy taking on challenges that aren’t straightforward because it is fun to figure things out, solve problems, and create solutions for businesses and the greater good.
How would you inspire other women?
I inspire women by leading.For example, by sharing my journey and offering mentorship. I emphasise the importance of perseverance, continuous learning, and the courage to pursue dreams despite challenges. When asked ‘How can we be more like you?’ I always say, ‘Invest everything in discovering how to be more of yourself — that is the greatest armour you can have today.’
What does entrepreneurship mean to you?
Entrepreneurship is all about being innovative, taking risks and creating value. It is about spotting opportunities, solving problems and making a positive impact on the world. For me, it is also about inspiring others and setting the stage for future generations.
How important is it for a woman to pursue her dream, especially when it is about business as a career?
It is super important for women to chase their dreams and break those barriers in business. Women bring fresh ideas and unique strengths — their involvement is key to making the business world diverse and inclusive. Following their dreams not only empowers women but also drives economic growth and sparks innovation.
Being an Indian woman and given a huge responsibility of investment, how does it feel?
It is incredibly exciting and rewarding to be given such a huge responsibility. Contributing to the growth of startups and businesses in India is a true honour, and I am all in. This role fires me up to push for more women in business, leadership and investment positions.
Can you talk about your recent success story?
Recently, I joined Phi Capital as Entrepreneur in Residence in the private equity space, focusing on identifying and deploying funds for medium and large enterprises. This role allows me to use my experience and network to drive growth and innovation in the businesses we invest in.
How important is it for young women to be aware about business and work related to the same?
It is extremely important for young women to understand business dynamics and opportunities. This knowledge helps them navigate their careers better, make informed decisions, and seize opportunities. It also empowers them to create their own ventures and contribute to economic development.
What is a message that you would give for young women who see you as an inspiration?
To all the young women out there, believe in yourself and your dreams. Don’t be afraid to take risks and step out of your comfort zone. Surround yourself with supportive mentors and peers and keep learning. Remember, your unique perspective and strengths are invaluable. Go out there and make your mark in the world.