HYDERABAD: Imagine experiencing a night of tranquil sleep accompanied by soothing music that gently lulls you into peaceful slumber. Yes, this was the reality at the Qoolest Sleep concert, held at Aahwanam Resort, Gandipet by Century Mattresses, in celebration of World Sleep Day. With over 100 beds set up across the venue, the event aimed to underscore the significance of sleep in one’s life, particularly targeting individuals who grapple with restless nights or neglectful sleep schedules.
The concert featured a unique twist, as Swaram Band took to the stage to perform a selection of melodious classics, exclusively instrumental, enhancing the atmosphere with their soulful tunes.
Vijay Kumar Mikkilineni, GM Marketing at Centuary Mattresses, shed light on the event’s inception, stating, “Such concerts are commonplace internationally. We initiated this endeavour to raise awareness about the profound impact of schedules on overall well-being. In today’s fast-paced corporate environment, coupled with technological advancements, sleep often takes a backseat, leading to various health issues. Our aim with the sleep concert was to encourage people to prioritise rest and relaxation.”
As attendees immersed themselves in the serene melodies, approximately 100 individuals peacefully dozed off, followed by a rejuvenating yoga session designed to alleviate stress and promote tranquility.
Members of the Swaram band, including Ragu, Manoj, Kumar, Anand, Minith, and Stephen, delighted the audience with their performance. Stephen, the band’s guitarist, shared his thoughts on the unique experience, expressing gratitude for the opportunity to partake in such an event. He noted the band’s departure from their usual repertoire of rock music for Gen Z, opting instead for soft instrumental genres tailored to induce a sense of serenity conducive to sleep.
Reflecting on the absence of vocal accompaniment, Stephen remarked, “Playing without a singer presents its challenges, as we must carry the entire musical piece. However, it’s a rewarding experience nonetheless.”
Throughout the three-hour concert, individual band members showcased their talents through solo performances, fostering a collaborative and supportive environment.
Stephen humorously remarked on the irony of musicians facilitating sleep for others while often deprived of it themselves, acknowledging the rarity and novelty of the experience.