
HYDERABAD: Nature inspires creations of all kinds. From culinary marvels to artistic wonders, nature’s bounty becomes the muse for all creative minds. Drawing from this wellspring of inspirations, Hyderabad- and Delhi-based fashion label Shasha Gaba has unveiled its latest collection, ‘Pret-A-Fleur’.
Through her eponymous label, designer Shasha Gaba has been curating fashionable masterpieces that exude elegance and charm. Her store in Hyderabad reflects her deep affection for the city and its people, who have supported her fashion journey from the start. The store is a token of gratitude, a gift to Hyderabad for its enduring encouragement.
Her latest collection, ‘Pret-A-Fleur,’ is a fairytale brought to life. It interlaces the blooming beauties of nature with the artistry of fashion. The designs feature intricate embroidery, tassels, and embellishments that celebrate the timeless allure of florals. To make the evergreen floral aesthetic unique, Shasha has introduced a natural colour palette, adding a fresh perspective to her ensembles. The collection spans from the sunny vibrancy of yellows to serene, shimmering blue-black hues reminiscent of a starlit night.
Speaking to CE, Shasha Gaba elaborated on the distinctive artistry of her collection. “By focusing on striking silhouettes that stand out, we craft pieces that exude individuality and modern elegance. Even without relying solely on embroidery, we bring life to our designs through inventive cuts, innovative fabric techniques, and a keen eye for detail,” she explained.
Her label strives to combine timeless fashion inspirations with emerging trends, resonating with customers and crafting garments that celebrate their uniqueness and style. “At Shasha Gaba, we believe true beauty lies in pushing boundaries. Each design reflects our commitment to crafting garments that are not just fashion-forward but also deeply resonate with those who wear them,” she added.
Luxury is woven into every piece of this collection. Delicate fabrics such as chinnon, silk organza, and chanderi become lavish canvases adorned with floral motifs and embellishments like pearls, crystals, and cutdana.
“Accentuated by shining droplets that mimic dewdrops on petals, the ensembles radiate a luminous elegance, capturing the essence of modern couture while paying homage to timeless craftsmanship,” Shasha remarked. The collection includes traditional attire like lehengas, shararas, and sarees, alongside trendy pieces such as corset gowns, capes, and choker dupattas. Each piece is named after beloved princesses and fairytale characters, promising a royal and fantastical fashion experience.
With her expertise in blending ethnic beauty with contemporary trends, Shasha Gaba brings her creative dreams to life through meticulously planned collections. As she continues to challenge herself with innovative fusions of past and present, fashion enthusiasts eagerly anticipate the new experiences she will craft for Hyderabad and beyond.