'Media not supposed to serve what people want'

Published: 31st January 2013 09:42 AM  |   Last Updated: 31st January 2013 09:42 AM   |  A+A-


An external agency to control media is dangerous in a country like India which has the history of government intervention in the freedom of media, said Sasikumar, veteran journalist and chairman of Asian College of Journalism.

Sasikumar said this while delivering the N N Sathyavrathan memorial commemoration lecture on ‘social auditing of media’, at Kerala Press Academy here on Wednesday. “If the government conducts a referendum, the people would support the proposal to have a an external agency because of media excess. Though the media is prone to excesses,  inequalities are brought out by the same media,” he said. 

“The separation between formal media and social media is very thin and it is not clear where the formal media ends and the social media takes over. Blogs have become a major source of news for the media as happenings across the world are being reported by bloggers real time, said Sasikumar, founder of Asianet. Sasikumar said that anchors of English news channels present news with a preset agenda  and they conduct discussions in a way that suits their agenda.

“Invitees expressing an opinion different from their line are often ignored. In the case of Indo-Pak relation, they demand the nation to declare war against the neighbour. Media is not supposed to serve what the people want. Giving what people want is a dope seller’s job,” he added.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp