A 'backathon' against illiteracy

It was a different experience for the young boys and girls as they walked backwards to raise their voice against illiteracy.

Published: 10th September 2013 10:17 AM  |   Last Updated: 10th September 2013 10:18 AM   |  A+A-


It was a different experience for the young boys and girls as they walked backwards to raise their voice against illiteracy. On the occasion of World Literacy Day on Monday, volunteers of Make a Difference (MAD) took part in the ‘backathon’ at Marine Drive walkway.

Nearly 70 of them carefully made their way backwards over a distance of about 100 metres.

At the same time volunteers of MAD in 18 cities across the country also organised ‘backathons’.

Nearly 3,000 youth volunteers, who are part of the non-profit child empowerment organisation walked backwards to promote the cause of ‘pushing back illiteracy’.

A ‘backathon’, unlike the more popular marathon, is an event in which participants walk backward in a uniform fashion. More of a social gathering than a sporting event, the backward walk signifies an intent to push back social evils.

MAD is a platform that empowers youth to make positive social impact in the lives of children at risk in orphanages, street shelters and poor homes. Volunteer profiles range from teachers (who work with a class of 10 children and act as role models), to fundraisers (who organise events that raise funds for children) to placement organisers (who conduct activities to broaden the career horizons of children). At present, nearly 2,000 volunteers reach out to 5,000 children living in shelter, said the volunteers of MAD Kochi.

Stay up to date on all the latest Kochi news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp