KOCHI: An indigenous social application named, ‘Xpress Yourself’ has been developed by Media Systems MSI Soft Solutions from Cochin Infopark. This application is a social messenger like its contemporary Wechat and Whatsapp. Launched in July 2014, the app is available in Google play store, Apple store, Android and other smart phones. Xpress Yourself is an app from Letsxprs.inc, a US based company.
This app claims to be unique with its security and privacy settings. Unlike other social apps, Xpress Yourself provides the end user features like App-Lock, short lived messaging features and choosy contact features. The App-Lock feature of Xpress Yourself comes up with a pass code for secure messaging thus making it a vaulted messaging app. With a flick of a finger Xpress Yourself can turn its multimedia messages to ephemeral ones. The user can set a predetermined time for the multimedia message to live on the recipient’s conversation screen, after which it gets deleted. In contrary to other popular social media apps Xpress Yourself allows the user to keep a privacy as it doesn’t broadcast installation to every contact in their address book. It is up to each user to decide whom they want as their contact.
The app that comes with a unique avatar strip on its conversation screen allows to deploy a variety of themes. Apart from this, Xpress Yourself stands aside from its contemporaries with its image doodling feature. The app, which seems to provide its user a secure messaging system, also focuses on fun aspects. It is not only discrete with its features, but also with its origin too. This app, which claims to have the potential to compete with popular social apps, becomes exclusive as it is shaped from Cochin.