KOCHI: ‘Addicted to life’, the official Facebook page of the State Government’s anti-drug campaign has now garnered 2 crore visits and 2 lakh ‘likes’.
IT experts say that this is the first time that a campaign initiated by the government is gathering such huge support.
The page was launched by the Excise Department and the Kerala State Beverages Corporation as part of their efforts to campaign against drugs among the youth.
Excise Minister K Babu said, “Almost 70 per cent of social networking sites are used by youngsters, especially the ones between the ages 13 to 34.
The campaign’s focus is on this group and we are happy that it has become a huge hit.”
Chief Minister Oommen Chandy inaugurated the page by ‘liking’ it from his official page.
Within seven days after launching it, the page reached the figure of one lakh likes and 25 days later, it rose to 2,09,296.
NRI Keralites and Keralites from other states too played an important role in making this page viral.
The Facebok page’s cover picture which has Mammootty, the brand ambassador of the Facebook page, has also become quite popular.
Opposition leader V S Achutanandan had released the motto of the page and many politicians and actors including Innocent, Jayaram, Jayasoorya and Dulqar Salman participated in the function held at the speaker’s chamber.