KOCHI: Even as the war of words over the liquor policy continues in the state, the consumers and industry sources are of the view that the government has failed to tap the option of offering alcohol in smaller packs in a bid to reduce consumption.
In Kerala, Bevco (Kerala State Beverages Corporation Ltd) offers only five options - 180 ml, 375 ml, 500 ml, 750 ml and 1 litre. Premium brands are not available in small quantities. In most other states, various brands, including premium ones, come in 60 ml, 90 ml, 120 ml in bottles, pet bottles, tetra paks and pouches.
“Sale of smaller quantities will only lessen consumption and expenses as the purchase would be based on actual requirement. I would rather go for the smallest bottle and wind up my drink than spend a vast amount on a large bottle and keep on sipping,” said George Jacob from Kochi who loves his daily sundowner. Even distributors favour smaller bottles. “Consumption level will reduce if smaller bottles are offered, for people will buy according to their requirement. It will prevent adulteration too,” said Sebastian Joseph, a leading distributor in Kerala.
The General Manager of a reputed distilling company said they had given representations for permission to sell liquor in smaller quantities but the response was not favourable. “But quality will be affected if it is sold in pet bottles and tetra paks,” he said.
Bevco sources said they had no such plans. “There are chances of manipulation if this is allowed,” said Bevco GM Mustapha Kamal Pasha.
Excise Minister K Babu said that the government had no intention to offer liquor in smaller packs. “A proposal had come up before us, but the majority opinion was against it as it would promote drinking among the younger generation,” said Babu.