KOCHI: T K A Nair, Chairman, KSIDC, urged the people concerned to conduct clinical trials and prepare evidence-based documents that will satisfy the requirements of modern medicine, before exploring the developed markets in US and Europe. He was speaking after inaugurating the Ayurveda Marketing Conclave here on Tuesday
The theme of the conclave organised by Confederation of Indian Industry (CII) in association with Kerala State Industrial Development Corporation Ltd (KSIDC) was ‘Ayurveda Global Branding and Marketing Opportunity’.
P R Krishnakumar, managing director, the Arya Vaidya Pharmacy, Coimbatore, delivered the keynote address. Dr Saji Kumar, chairman, CII Ayurveda Marketing Conclave and managing director, Dhathri Ayurveda Pvt Ltd, while introducing the theme, said that the sessions were aimed at deliberating on “How we can take ayurveda to the mainstream”. Shivdas B Menon, managing director, Sterling Farm Research and Services Pvt Ltd, in his address wanted the industry to come out with products that were tested, certified and approved by the government. Actor Lalu Alex also addressed the gathering. Harikrishnan R Nair, chairman, CII Kerala State Council, welcomed the gathering. More than 150 stakeholders from the sector took part in the deliberations.