KOCHI: The launch of the 11-screen theatre by Cinepolis in Kochi recently is in sync with the company’s ambitious expansion plan of 400-screen landmark by 2017.
The company identified the city for its expansion project due to its strategic geographical location, its appetite for cinema consumption and its growing economic potential, said Javier Sotomayor, Managing Director, Cinepolis India.
The opening of the 11-screen (8 regular and 3 VIP) theatre in Kochi is also due the fact that the city is amongst the fastest growing and the most vibrant of cities in India.
“It’s infrastructure is now set to get a greater push with the PM’s Smart City Mission resulting in newer jobs and a larger young, urban population,” he said, in a release.
We have also recently unveiled our second property in Hyderabad and are ready to set foot in the city of Kolkata, Sotomayor said.
Ashish Shukla, director expansion said, “At Cinepolis, we have already ascertained the vitality of Southern India for our business development. The launch in Kochi is the third for us in this part of the country in three months. We are set to further consolidate our leadership position in Southern India by unveiling 5 screens in Bengaluru in the next few months.”
Devang Sampat, business head - strategy, Cinepolis India shared, “Kochi is home to a large number of cinema aficionados who can now enjoy a highly elevated movie watching experience with Cinepolis and Cinepolis VIP. Cinepolis is also launching Club Cinepolis, the company’s flagship loyalty program that will further enhance customer experience. Our best of technology and facilities are sure to enhance customer experience, turning them into long-term brand loyalists as has been the case in all other cities where we have previously launched our theatres.”