KOCHI: With Onam round the corner, the shopping malls in the city are set to come up with exciting offers to attract customers.
The major malls in the city such as Lulu, Oberon, Gold Souk and Central Mall have charted plans exclusively for the season. As per report, the malls are set to provide nearly 50 per cent discount apart from the prize coupons.
“The ‘Soubagyothsavam’ season 5, which will be announced in August 1, offers a prize of Rs 2 crore. This is an opportunity for the customers to win cars and bikes through purchasing from Lulu.
Those who purchase above Rs 1,000 will also get a chance to contest in a lucky draw which will be held every 24 hours,” said an official with Lulu.
Bevco expects a windfall
The Kerala State Beverages Corporation Ltd, the sole wholesaler of liquor in the state, is expecting a liquor sale of over Rs 450 crore in the 10 days of Onam celebration in this year.
The Corporation could record a revenue of Rs 440.6 crore in the last year Onam sales.
“The liquor ban last year played a spoilsport in reaching our sale target of Rs 450 crore. But the trend has changed after the LDF government started giving licenses to the bars. We hope this Onam season, the sale of liquor will cover over Rs 450 crore,” said an officer with the BEVCO requesting not to reveal his identity.
As per the report available with the Corporation, liquor sales in the state sees an upward trend. As per the report of Finance Minister tabled before the Cabinet, Bevco received a revenue of Rs 8,277cr in 2014-15, Rs 9,787 cr in 2015-16, Rs 10,353cr in 2016-17 and Rs11,024 cr in 2017-18.
“Not just the quantity, we have also concentrated on the quality of liquor served through the outlet. Inspection and other drives are planned ahead of the season,” said Sparjan Kumar, managing director, Bevco.