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A businessman’s Dos for setting a digital country

Some of the guidelines on what entrepreneurs can do for building digital India 

Published: 18th August 2018 02:18 AM  |   Last Updated: 18th August 2018 02:18 AM   |  A+A-

Express News Service

KOCHI: Building for Mobile Platform
 The smartphone penetration in India is around 30 per cent. Further coupled with internet penetration, today everyone has access to media consumption. So why not build our next media and games for mobiles?
Going  Vernacular
90% of Indians do not speak English as their primary language, and yet almost entire internet today is in English. We are close to English saturation in content. Let’s go vernacular! 
Health-tech, Agri-tech and Ed-tech

The healthcare industry, agriculture industry and education industry still has mammoth potential and is ready for explosion. All these three industries have billion dollar markets and are great contributors to the Indian economy.
 Even Startup India and various government initiatives are today supporting startups in these domains with funds, grants and mentorship opportunities. For entrepreneurs having interest in these sectors, the time is perfect for you to launch your own solution.

Make-in-India brands
We have consumed everything that is either China-made or at least branded abroad. But with conducive Make-in-India scheme, it is now becoming easier to produce goods in India. 

Why not take this opportunity and launch brands that serve for the Indian taste, that are not just blatant copies of West but have the inherent sweetness of the East. A lot of industries are still awaiting their own Flipkart and Olas.

Content-based Commerce
Earlier shops used to sell stuff and folks had limited options. The voice of the consumer was often not the priority and commerce was governed by underlying economics. But today with the internet, growing per capita income and speeding globalization, consumers have various options. This has brought forth a very important frontier – community-based commerce. Today a lot of brands have their own fan communities, where they take feedbacks and incorporate them into actual product launches. The commerce is thus changing.   going from solo to social, option-lessness to variety and price to content.

 Let’s build for “Bharat” 

Rajeev Tamhankar is Founder, TBS Planet Comics, Ex-IITR, Flipkart, Xiaomi 
You can write to him on Rajeev@TBSPlanet.com
(The views expressed by the author are his own)



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