THIRUVANANTHAPURAM: Kerala, which has the highest sex ratio in the country, will have another first when an exclusive Malayalam Television channel for women would be launched by next year.
A host of prominent women will be at the helm of the affairs of Sakhi, the first exclusive channel for the fairer sex, with business woman and social worker Neena R Pillai as its chairperson and veteran actress and former MP Sarada as the patron.
Bindu Balakrishnnan, daughter of Kerala Congress B leader R Balakrishna Pillai, actress Ambika and Congress leader Simi Rosebell John will be the vice-chairpersons, while Rajasenan, director of family-oriented films, will be the CEO of the new channel.
Promoters of the channel claims that the women-oriented programmes in Sakhi will not be mere tearjerkers. “Our survey found out that 67 per cent of the television viewers are women and they need another type of content than usual soaps”, MD M S Sreeraj Menon told Express. He also hinted that 75 per cent of the staff members of the channel also would be women.
A charitable trust for the welfare for women and children has been formed in all the districts and a 24-hour helpline will be launched soon.
P K Jayalakshmi, the lone woman member in the cabinet, will inaugurate the operations of the Channel on February 8 at a function here, while Minister K B Ganesh Kumar will launch the logo.