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Popularising 'handloom mark'

THIRUVANANTHAPURAM: The demand for handloom products is increasing, but the situation is such that weavers are moving away from handloom weaving. The Government is taking all steps to prevent

Published: 13th January 2012 12:47 AM  |   Last Updated: 16th May 2012 06:13 PM   |  A+A-

THIRUVANANTHAPURAM: The demand for handloom products is increasing, but the situation is such that weavers are moving away from handloom weaving. The Government is taking all steps to prevent weavers from deserting their trade, Sam C Itticheriya, Director, Handloom and Textiles, said on Thursday.

 He was speaking after inaugurating an awareness programme held at the NSS College for Women, Neeramankara, for popularising ‘Handloom Mark.’

 In a bid to preserve the nation’s handloom tradition and support millions of weavers, the Textile Committee, Union Ministry of Textiles, is conducting sensitisation programmes on ‘Handloom Mark’ in colleges in the state. Handloom Mark is an assurance regarding the authenticity of handloom products.

 H Nagendrappa, assistant director, Textiles Committee, emphasised the importance of promoting Handloom Mark. NSS College principal Dr P Vijayakumar presided over the function. S V Mohanachandran, quality assurance officer, Textiles Committee, gave a presentation on the Handloom Mark Scheme.

 The HANTEX deputy marketing manager spoke about various handloom products manufactured by the various handloom clusters.

 An elocution contest on the theme of promoting handloom textiles was won by Felina. P V Lakshmi and Saranya Lakshmi won the second and third prizes respectively.

 K T Jayarajan, quality assurance officer, Textiles Committee, proposed the vote of thanks.



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