THIRUVANANTHAPURAM: Truth is, most of these cringe pop ‘artistes’, and in some cases, their production houses, are very much aware of what they are publishing and who they cater to. So while a vast majority of today’s meme generation ridicule them—to appease their own psyche because the tunes are ‘too bad to be missed’—the vocalists are laughing all the way to the bank.
According to SocialBlade’s analytics, the singer behind the viral hit Selfie Maine Leli Aaj may have earned an estimated $9,200 (`5.91 lakhs) from YouTube alone, in the past 30 days. This staggering number may have been higher, had the video not been removed temporarily for an alleged copyright infringement.
Surprised? Don’t be.
Youtube India reportedly provides almost 55 per cent of AdSense generated revenue to content creators. While CPM (cost per thousand impressions) rates per user in India was previously assessed at $0.93, it obviously helps if a channel has over 1 lakh subscribers or videos hit more than 1 million views. In addition to this, artistes can also earn from offline event appearances, product placement deals or create sponsored content.All things said, ‘cringe’ has now found a permanent spot within every millennial’s lexicon, and by the looks of things, it’s just a matter of time before others start boarding this bandwagon.