VIJAYAWADA: Vijayawada is set to host a spectacular 11-day cultural extravaganza, ‘Vijayawada Utsav’, beginning September 22. The festival will celebrate the city’s rich legacy and vibrant culture, coinciding with the Dasara festivities to offer an immersive experience for residents, tourists, and especially devotees visiting the Sri Kanaka Durga temple.
Spearheading the event, Vijayawada MP Kesineni Sivanath (Chinni) has been actively working to revive the city’s heritage and elevate its brand image. With the support of the NTR district administration, he is overseeing the arrangements to ensure a grand celebration.
Over the course of the festival, 284 events are scheduled, spanning cultural, spiritual, entertainment, and sports activities. Key venues include Punnami Ghat, Ghantasala Music College, Indira Gandhi Municipal Corporation (IGMC) Stadium, and the Exhibition Grounds near Gollapudi.
“The celebrations will be organised on a grand scale, offering unforgettable experiences. For the first time, we’re introducing water sports, celebrity events, spiritual programmes, laser and drone shows, and a host of other attractions. We’re also planning a mega Dasara celebration on MG Road, inspired by Mysore Dasara, featuring over 1,500 folk artists performing Dasara Veshalu,” the MP said.
Shreyas Media, a leading event management company, will manage the entertainment lineup. To enhance public engagement, 11 film-related events, including pre-release functions, song launches, and trailer unveilings, are scheduled throughout the festival. The city will be illuminated with vibrant lights, adding to the festive atmosphere.
One of the major highlights is the revival of the ‘Vijayawada Exhibition’, which had been discontinued for over 13 years. An ad hoc committee has been formed to oversee its return. The exhibition will be held on a 46-acre site along the Gollapudi–Jakkampudi Road, with numerous events planned at the venue.
“We’re working tirelessly to make ‘Vijayawada Utsav’ a resounding success, with the strong support of NTR District Collector G Lakshmisha,” Sivanath added.